EVP, Strategic Partnerships
GasBuddy
Mark Coffey is EVP of Strategic Partnerships at GasBuddy, where he develops market, client and partner opportunities across GasBuddy’s lines of business in advertising, fuel retailer services and mobile payments. Prior to joining GasBuddy, Coffey served as the chief revenue officer at the emerging Gameface Media, where he was responsible for securing the company’s top revenue-generating partnerships with brands such as Reebok, Saucony, and New Balance. Prior to Gameface, he was senior vice president of revenue, partnerships and brand acquisition at Rue La La, the $500 million dollar luxury e-commerce company. In more than four years at Rue La La, Coffey helped the company monetize its audience and media capabilities, with strategic integrated marketing partnerships ranging from British Airways and Citi Bank to Dell and 20th Century Fox. Coffey’s long business development career also spans more than 10 years of running media sales organizations, including iHeartMedia and New England Cable News.