DBTA E-EDITION
March 2015 - UPDATE
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Trends and Applications
Many people love the NCAA's March Madness, where 68 teams vie for the championship title. A similar situation is occurring in the database world, where innovation is spurring exciting new competition and new solutions. There aren't 68 companies in the mix, but quite a few that are competing for the championship prize, which is a slice of the huge database market that could reach over $45B by 2018, according to Gartner.
We are increasingly living in a "sensors world," where data is constantly gathered by smartphones, smart watches, sport trackers, smart devices, and even smart houses. Service providers collect this data for research, marketing campaign effectiveness analysis, proactive solutions, and more. All these "sensors" generate a constant flow that needs to be stored, processed and analyzed in order to bring value.