Five Minute Briefing - SAP
June 26, 2024
Published in conjunction with the Independent SAP Technical User Group (formerly the International Sybase User Group), this monthly publication contains news, market research, insight for the SAP user community, as well as ISUG-TECH news and information.
News Flashes
SAP Emarsys Customer Engagement unveiled its June 2024 product release, featuring a host of omnichannel additions, enterprise enhancements, and AI-infused features that build on the platform's long-standing legacy in artificial intelligence. According to the company, the recent updates reflect the desire and urgency of marketers to use AI to supercharge personalized campaigns and productivity, strengthening the platform's AI features and functions, and enabling marketers to benefit from the time-saving powers of generative AI.
At its annual SAP Sapphire conference, SAP unveiled a variety of generative AI innovations and partnerships that showcase how the company is taking business to the next level. According to SAP, by infusing Business AI across an enterprise cloud portfolio that powers the world's most mission-critical processes and partnering with companies pushing the edge of what's possible with AI, the company is igniting a new wave of insight and ingenuity in global business.
SecurityBridge, a global provider of SAP security solutions, is releasing the SecurityBridge Platform for SAP BTP, offering unparalleled security coverage for the SAP Business Technology Platform (BTP) and setting a new standard for safeguarding enterprise SAP cloud environments.
XM Cyber, a leader in hybrid cloud exposure management, is offering new capabilities that will provide enhanced exposure management for SAP deployments. XM Cyber delivers continuous visibility into attack paths targeting SAP systems and the guidance to resolve these exposures. With SAP Exposure Management, organizations can better defend and ensure confidentiality, integrity, and availability for the SAP systems they rely upon to perform core business functions, according to the company.
Think About It
In today's tumultuous computing landscape, the DBMS (database management system) remains core and central to the IT infrastructure. And, as such, it is central to the applications used by modern organizations to conduct business and service their customers. So, it stands to reason that a core competency for a DBA is to be able to keep their organization's databases up and operational. This requires resilience.