Five Minute Briefing - Oracle
June 6, 2012

Published in conjunction with the Quest Oracle Community (Quest), this bi-weekly publication contains news, market research, and insight for the Oracle ecosystem, as well as Quest news and information. Subscribers also receive Quest ResearchWire, a bi-monthly research report for the Oracle community.

News Flashes

Embarcadero Adds New Features to DB Power Studio to Improve Database Performance and Availability

Embarcadero Technologies has introduced a new version of its database management and development platform, DB Power Studio XE3, which offers enhancements to further improve the performance and availability of databases.

Oracle Buys Collective Intellect for Social Media Analytics; and Vitrue for Social Media Marketing

Closely following its announcement of plans to acquire Vitrue, a cloud-based social marketing and engagement platform, Oracle says it has also entered into an agreement to acquire Collective Intellect, a provider of cloud-based social intelligence solutions. The Collective Intellect transaction is expected to close in the second half of the year; and the Vitrue acquisition, which was announced on May 23, is expected to close in the summer of 2012.

Oracle Specialist Eagle Creek Receives Business of the Year Award by ValleyCity Area Chamber of Commerce

Eagle Creek Software Services, a consulting and technical services company specializing in Oracle CRM, business intelligence and enterprise software development, has been named the Valley City Area Chamber of Commerce's "2012 Business of the Year." Founded in 1999, Eagle Creek (Eden Prairie, Minn) provides IT consulting and technical expertise to organizations utilizing Oracle CRM, business intelligence and enterprise software development.

Think About It

What Makes for a Great Database Administrator?

It seems only reasonable that what one person can do, others can learn. On the other hand, taking people through training does not usually result in the creation of great new database administrators (DBAs). It often appears as if those who are exceptional at the craft operate at higher levels as they dive into a problem. Can training alone provide folks with the attention to detail, the urge to keep digging, or the ability to recall minutiae that allow them to rise from simply holding the DBA title to becoming someone who is a great DBA? Or must the genetic potential exist first, and then one might fall into the DBA occupation and astound those around them. It is very hard to say with any degree of certainty whether great DBAs are made or born; yet again the battle between nature and nurture arises.