Five Minute Briefing - Oracle
July 7, 2021

Published in conjunction with the Quest Oracle Community (Quest), this bi-weekly publication contains news, market research, and insight for the Oracle ecosystem, as well as Quest news and information. Subscribers also receive Quest ResearchWire, a bi-monthly research report for the Oracle community.

News Flashes

Oracle and Amazon Help Advertisers Engage Online Shoppers

Oracle has announced that Oracle Audiences are now integrated with Amazon DSP to provide advertisers with more actionable insights about consumer behavior on and off Amazon. As consumers spend more time shopping online, the opportunity for advertisers to reach and engage consumers through online channels is also growing, according to Rob Tarkoff, EVP, Oracle Advertising and Customer Experience.

Oracle Cloud Helps the U.K. Government Drive Efficiencies, Cost Savings, and Productivity

Oracle has expanded its commitment to the U.K. Government with the update of an existing Memorandum of Understanding (MOU) between Crown Commercial Service (CCS) and Oracle, as well as a new commitment to enhance Oracle's Government Centre of Excellence. The updated MOU will ensure that central, local and devolved governments, as well as all public service departments and agencies, such as NHS Trusts, are able to make continued use of Oracle Cloud.

Oracle’s Data Management Strategy

Oracle has a history of delivering the data management solutions of choice for managing customers' operational and analytical workloads on-prem and in the cloud. Oracle's strategy is to continue delivering unique and innovative products and services to meet and exceed customers' requirements. At the recent INSYNC 21 virtual conference, Jenny Tsai-Smith, vice president of database product management at Oracle, presented a keynote on Oracle's data management strategy.