Five Minute Briefing - Oracle
July 5, 2012
Published in conjunction with the Quest Oracle Community (Quest), this bi-weekly publication contains news, market research, and insight for the Oracle ecosystem, as well as Quest news and information. Subscribers also receive Quest ResearchWire, a bi-monthly research report for the Oracle community.
News Flashes
Oracle has unveiled Oracle Retail Customer Analytics, a business intelligence solution that provides segmentation, demographic, product affinity and promotion information to help retailers better understand their customers and the motivation for their buying decisions. The new solution provides more than 10 pre-built dashboards based on almost 100 key performance indicators, and is designed to deliver rapid time-to-value and enable retailers to adapt to customer preferences and market opportunities on the fly.
Improving enterprise project, portfolio and resource management, Oracle has announced the release of Primavera Inspire for SAP 8.0, which aims to help eliminate information silos and inefficient processes by extending the interoperability between Oracle's Primavera P6 Enterprise Project Portfolio Management and SAP's enterprise resource planning (ERP) project related applications.
Oracle has introduced Customer Experience (CX), its vision for a complete customerexperience, designed to help organizations create consistent, connected and personalized brand experiences across all channels and all devices. "Companies have fewer ways to differentiate themselves and we are seeing that the power is shifting from the company into the hands of the consumer," Jon Ekoniak, vice president, Product Marketing at Oracle, tells 5 Minute Briefing. The customer experience must acknowledge who the customer is in a personalized manner, make the experience painless and efficient, while also rewarding the person for his or her loyalty and advocacy, says Ekoniak.
Think About It
Angie's List, the consumer review website, has adopted Oracle's customer experience suite, RightNow CX Cloud Service, to allow it to reach its core technology goals of combining email and chat into a single platform to help reduce agent inefficiencies and increase customer engagement and cost savings.
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