Five Minute Briefing - Oracle
December 2, 2015
Published in conjunction with the Quest Oracle Community (Quest), this bi-weekly publication contains news, market research, and insight for the Oracle ecosystem, as well as Quest news and information. Subscribers also receive Quest ResearchWire, a bi-monthly research report for the Oracle community.
News Flashes
There's no question that the pace of data movement has quickened dramatically in recent years. This calls for new strategies for integrating data at the speed of business. That is the challenge as companies increasingly rely on data analytics in their decision making. In a new survey, a majority of managers and professionals (57%) state their business leaders now rely heavily on analytics in their day-to-day decision making. The survey, covering 303 data managers and professionals and conducted by Unisphere Research, a division of Information Today, Inc., finds that organizations are employing a range of new strategies and approaches to improve the speed of data delivery and integration. The survey, among members of the Independent Oracle Users Group (IOUG), and sponsored by Oracle, included respondents from organizations of all sizes and across various industries.
Infosys Finacle, part of EdgeVerve Systems, a product subsidiary of Infosys, has launched a new offering, "Finacle as a managed service on Oracle Cloud." "Up to now, the banking industry has been wary of adopting cloud solutions," said Michael Reh, executive vice president and CEO (designate), EdgeVerve. "The combination of Finacle and Oracle allows financial institutions to benefit from the flexibility and scalability of the cloud with confidence."
Oracle has introduced new innovations within the Oracle Marketing Cloud to help marketers deliver a more consistent customer experience across paid, owned and earned media. The improvements are aimed at helping marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers.
Think About It
Finding the ROI of an organization's analytic-based investments and understanding the concept of operational intelligence is the key to success within a BI system. Organizations are beginning to realize this as they continue to make investments in analytics to meet the growing demands of the user community for more robust and usable analytic solutions.
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