Five Minute Briefing - Information Management
November 19, 2014
Five Minute Briefing - Information Management: November 19, 2014. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.
News Flashes
Splice Machine today announced the general availability of its Hadoop RDBMS, a platform to build real-time, scalable applications, that incorporates new features that emerged from charter customers using the the beta offering. With the additional new features and the validation from beta customers, Splice Machine 1.0 can support enterprises struggling with their existing databases and seeking to scale-out affordably, said Monte Zweben, co-founder and CEO, Splice Machine.
Think About It
We are now seeing a seismic shift and increase in the significance of social network data for marketing and brand analysis. The next wave of social network exploitation promises to allow companies to narrowly target consumers and leads to predict market trends, and to more actively influence consumer behavior.