Five Minute Briefing - Information Management
March 22, 2012

1010data Launches New Tool for Modeling and Predicting Consumer Behavior and Social Network Relationships

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer transaction databases and produce statistical models with specificity, even to the level of social groups, families and individuals. For the first stage of the launch, 1010data is making the tool available in an invitational beta release for retail, consumer goods, and mobile telecom companies. "In all consumer-driven industries, customers are demanding to be treated as individuals, not boomers, tweeners, or dinks - dual income, no kids," said Tim Negris, vice president of marketing at 1010data.