More consumers are planning to use their mobile device to make a purchase this holiday season than ever before, according to a joint national survey conducted by Sybase 365, a subsidiary of Sybase Inc., and the Mobile Marketing Association (MMA), a trade association for the mobile industry. The survey of 1,000 consumers found that more than half (62%) would be willing to make a purchase on their mobile device this holiday season if prompted by coupons, discount offers, text alerts, gift cards or loyalty points. In a similar survey conducted by Sybase 365 a year ago, only 32% of respondents said that mobile incentives would encourage them to make a purchase on their device.