IBM recently launched an extensive array of cloud solutions designed for the C-suite, intended to help executives accelerate their innovation. This includes a Big Data and social analytics solution that chief marketing officers (CMOs) can use to get an emotional reading on how customers view their brand. Cloud computing is quickly becoming essential to C-suite executives. While technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because they see its ability to transform their front office processes – marketing, procurement, supplier management, human resources and legal. In fact, industry analysts estimate that by 2017, CMOs will spend more on IT than CIOs.
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