Recognizing the need to empower partners to set the right foundation for the cloud, SAP is revamping SAP PartnerEdge—its flagship, global program to engage with partners, no matter their route to market.The program, now 100% cloud-focused, is designed to help recognize and elevate partners that are ready to support customers in the cloud-powered AI economy.
Prioritizing partners that are in lockstep with SAP’s vision to drive business growth and customer value, SAP is focusing on the following key pillars for its SAP PartnerEdge program in 2025:
- Aligning with SAP’s cloud vision: SAP redesigned the program with elements that support and incentivize partners to reflect SAP’s strategic cloud focus. This helps differentiate partners that are fully aligned with SAP’s direction.
- Deepening SAP expertise: Under the new framework, expertise plays an even stronger role in determining partner levels. Competencies and specializations—focused on cloud solutions from SAP—serve as benchmarks of a partner’s maturity and credibility. These also signal to customers that they can trust a partner’s expertise in areas most critical to their business.
- Championing AI adoption: To meet the AI moment, partners are further motivated to innovate on tools that can lower the bar to entry for customers to leverage AI technologies. From no-code simplicity to advanced customization, partners are encouraged to build on SAP’s embedded AI portfolio and create tailored solutions that meet our customers’ unique needs.
- Committing to customer value: Long-term success for customers is SAP’s top priority—and it holds true weight in its partner program as well. By prioritizing solution adoption-led growth, aligning delivery practices to SAP’s cloud methodologies, and delivering measurable outcomes, partners can create lasting value throughout the customer lifecycle, ultimately propelling their partnership too.
According to the company, these changes to the SAP PartnerEdge program signal deepened commitment to the cloud, AI innovations, and, most importantly, customers and their success.Under the new program framework, SAP and partners will be able to experience increased synergy as they move forward focused on the cloud and AI. However, customers will see the greatest benefits.
While SAP PartnerEdge is designed for partners, its goal is to ultimately create a robust ecosystem that has the experience, knowledge, and specialization to address the unique needs of all customers and create a blueprint for long-term success.
For businesses ready to find their best-fit partner, SAP Partner Finder can provide easy search functionality to quickly find partners that match their industry, line of business, or size. It also showcases each partner’s level, competencies, and unique qualifications, such as the GROW with SAP partner designation.
For more information about this news, visit www.sap.com.