Oracle has enhanced Oracle Retail Category Management, which helps grocers, big box retailers, hardlines and department stores improve sales through a planning process that helps to create assortments, pricing and promotions tailored to specific customer segments. Built on the Oracle Retail Predictive Application Server, this is the latest solution update within the suite of Planning, Optimization, Forecasting and Supply Chain solutions that are based on the flexible and scalable platform.
The new release delivers updates to help deliver actionable insights, identify valuable customer segments, and accelerate time-to-value. According to Oracle, the new release of Oracle Retail Category Management helps retailers improve planning using pre-configured, automated processes aligned to industry best practices that incorporate advanced data analysis and visualization leveraging multiple data sources including market data along with a retailer’s own data. It also helps them reduce implementation time and cost with expanded templates and data models that simplify integration of data from multiple third-party syndicated data sources.
More information about Oracle Retail Category Management is available.