Informatica today kicks off the Informatica Customer Centricity tour in North America. The multi-city road show starting today in Boston will focus on educating business and IT leaders across enterprises to empower sales, marketing and channel teams to maximize account revenue and optimize channel operations through the use of master data management as well as complementary capabilities of the Informatica Platform including data Integration, data quality and B2B data exchange.
According to Informatica, in most organizations, customer-facing teams do not have immediate access to the critical business views they require to serve customers and make relevant cross-sell and up-sell offers because of a lack of accurate information that connect sales territories and an ever-changing extended networks of channel partners. Attendees at the Informatica Customer Centricity seminar will have the opportunity to hear more about the data challenges faced by many enterprises and how Informatica has helped them to better leverage their data by implementing solutions for maximizing the value of their critical customer, channel and product data.
After starting today in Boston, the Informatica Customer Centricity Tour will also move to New York, New York - September 15; Montreal, Quebec - September 16; Chicago, Illinois and Dallas, Texas - September 21; Toronto, Ontario - September 22; San Francisco, California - October 5; Seattle, Washington - October 6; Fort Lauderdale, Florida and Los Angeles, California - October 7; Phoenix, Arizona - October 12; Denver, Colorado - October 13; New York, New York - October 14 and Atlanta, Georgia - October 14, Columbus - October 20; Minneapolis - October 21; Indianapolis - Nov. 16; and Washington, DC - December 7. for more information, go here.