IBM is announcing its latest ecosystem program, IBM Partner Plus, which will enrich and deepen IBM’s engagement with partners, resellers, hyperscalers, technology providers, independent software vendors, and systems integrators. By increasing access to valuable IBM resources, incentives, and tailored support, business partners of IBM will ultimately be empowered by the company’s strategies geared toward automation, security, and modernization, according to the company.
“IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster, and earn more,” said Kate Woolley, general manager at IBM Ecosystem. “We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM.”
IBM Partner Plus aims to embrace transparency and rewards participants based on their technological expertise and sales success. Three achievable tiers (Silver, Gold, and Platinum) indicate the extent of benefits that participants will be able to access, including financial, go-to-market support, and educational opportunities. As partners progress, the IBM Partner Portal will consolidate and track all expertise, revenue, and deals that said participants will be able to view.
IBM’s commitment to its partners continues to evolve and expand; by investing in its partner ecosystem as well as hybrid cloud and AI strategies, the company unifies partners, programs, and expertise. As a result, IBM is doubling its partner-facing brand and technical specialists to accommodate and empower partners to achieve business success.
By advancing through IBM’s tiered program, partners are rewarded with incentives and visibility regarding their progress. These incentives have shown to improve deal registration and introduce partners to more than 7,000 potential deals valued at over half a billion dollars globally, according to the vendor.
At no cost, those in the IBM partner ecosystem can benefit from the company’s training, enablement, and experiential selling resources, including the previous release of badging and selling materials. In addition to live training sessions and other global technical advocacy events, the launch of the IBM New Partner Accelerator particularly targets the onboarding and training of new partners during their first six months in the program, underpinning their journey toward profitability.
Skills involving a myriad of areas, such as AI, security, and cloud, can be improved within IBM Partner Plus. By creating a comprehensive, integrated ecosystem partners of all types can benefit from IBM’s technical expertise. Further, IBM assists in product development, proof of concept, and custom demos to generate clients and sales success for its partners.
“The new IBM Partner Plus program provides an enhanced experience that sets our company up for success by offering employees access to skills and opportunities, so we can help more clients utilize IBM’s technology portfolio to modernize their operations,” said Bo Gebbie, president of Evolving Solutions. “IBM is more serious than ever about putting partners first. They’ve listened to our feedback, and it is reflected in the new partner experience that makes it easy for us to collaborate, rewards our investments, and fuels growth.”
To learn more about IBM Partner Plus, please visit https://www.ibm.com/partnerplus/.