Northwest Title, a company with experience in complex real estate transactions of all types?including residential, commercial, and land development—recently chose Entrinsik Informer for the transformation of its business.
The team was lacking a scalable and easily managed solution to track data such as customer success and team performance.
Northwest Title had stated objectives, but most of the tracking and reporting was solely about key financial metrics, and not on the details of what was happening within transactions. The various reporting software they had tried were not able to effectively measure response times and gaps in action items within the title and settlement transaction process.
Installing Informer 5 and utilizing visualizations greatly benefited Northwest Title. “Orange Standards,” which are Northwest Title’s customer success standards that help them ensure customers are being served well, were now able to be revised and became much more specific to how well tasks were completed within the transaction process.
Since Northwest Title did not have a dedicated business intelligence employee, it was important that Informer be easy to learn.
The creation of visualizations improved our employees’ understanding of the data and helped to create actionable change.
According to Jonathan Holfinger, president, Northwest Title, “The creation of visualizations improved our employees’ understanding of the data and helped to create actionable change.”
Informer 5 has helped Northwest Title in becoming a more data-driven business. WithInformer, Northwest Title can measure and organize their goals in a way they previously could not, assisting them with accomplishing and following through with their objectives.
Informer has also helped ensure data integrity. Northwest Title uses Informer to report on bad data, and they have systems in place to clean it up.