Census, the leading data activation and reverse ETL platform, is debuting its expanded focus in data transformation and governance tooling, manifested as the Universal Data Platform (UDP). This approach is grounded in breaking down data silos that prevent effective collaboration between data and business teams, offering a centralized platform for teams to create, contribute, and validate datasets.
Census’ UDP serves to bring the advantage of native integration with the data warehouse to data management, merging flexibility and low TCO with capabilities such as entity resolution, enrichment, and no-code transformation, according to Sean Lynch, co-founder and chief product officer of Census.
"Data teams are working nonstop on ticket queues from every stakeholder, and business teams are stuck without the tech skills or data they need," said Boris Jabes, CEO and co-founder of Census. "Census aims to bridge this gap by creating a collaborative platform that empowers everyone to build reliable, high-quality data models, no matter their technical expertise."
The UDP is assembled by three product pillars:
- Activation: Expand activation capabilities to all data consumers by supporting secure, scalable data sharing with other organizations and AI agents.
- Transformation: Cultivate a new touchpoint for data modeling that enables business and data teams to operate on the same semantic models, further eliminating wasted work by making data requests accessible to business users with low- to no-code data transformation tools.
- Governance: Enhance trust with high quality data through a workspace that eases compliance, model accuracy verification, and version tracking.
Each of these pillars work to help data teams and business teams activate, transform, and govern standardized data models, according to Lynch. Data teams act as the ultimate owners of governance and quality and business teams command their activation workflows, all while transformation happens at all levels for clean, modeled data.
“Census is committed to addressing the root issues adding complexity to data work,” said Jabes. “We are building a place where all stakeholders can agree that the right models are built off of the right data, and that the data is accessible anywhere, at exactly the moment it’s needed.”
To learn more about Census and the UDP, please visit https://www.getcensus.com/.