Census, the data activation and reverse ETL platform, is announcing its acquisition of Fulcrum, an AI-led growth platform for business teams. This acquisition aims to deliver AI-driven data collaboration between data and business teams, integrating Fulcrum’s technology into the Census platform.
Census offers a data activation platform that’s built on the data warehouse, syncing customer data to go-to-market tools in seconds. With newly acquired Fulcrum, the Census platform benefits from Fulcrum’s advanced, AI-driven customer segmentation that aids in increasing revenue retention and crafting personalized, omnichannel campaigns.
Ultimately, the acquisition reflects the companies’ belief that AI-driven insights, operations, and agents are integral to how organizations will continue to enhance operations and business growth in the years to come.
“This acquisition is a major step in our mission to provide trusted data to every business team, customer, and application,” said Boris Jabes, CEO and co-founder of Census. “Fulcrum’s expertise in AI-based customer segmentation is a perfect fit for Census, enabling us to offer a more robust and comprehensive personalization platform for data and business teams.”
The integration of Fulcrum’s technology into Census’ data activation and real-time, reverse ETL platform offers the following capabilities:
- User-friendly, no-code tooling that enables business teams to comprehend and use first-party data without formal coding knowledge
- Powerful modeling capabilities, such as entity resolution, enrichment tools, and SaaS ingest capabilities to help organizations create the best datasets
- Trust and governance features that help teams manage data with security at the forefront, including precise access controls, observability functions, and version controls
- AI-first personalization that replaces the use of historical data for customer segmentation and campaigning with advanced AI to analyze customer data, automate segmentation, and enhance user experiences
To learn more about this acquisition, please visit https://www.getcensus.com/.