Bedrock Data has announced the release of a new wave of connectors for its Fusion software, expanding its library from CRM, marketing automation, and support categories into project management, finance, subscriptions and billing.
New connectors include Jira for project management and QuickBooks, Xero and NetSuite for finance, and Zuora & Recurly for subscriptions.
Fusion is being showcased at this week’s Data Summit 2018 in Boston.
Expanding our connectors gives Fusion customers the ability to unify customer data across even more customer data sources, said Taylor Barstow, CEO of Bedrock Data. Connecting data across silos no longer requires manual data matching by an analyst—it’s automatically unified by Fusion, he noted.
Fusion launched in March to reduce the time and cost associated with unifying customer data across cloud applications. Customers create a “Fused Database,” an on-demand SQL warehouse that enables Customer 360 analytics, business intelligence, and real-time dashboards by eliminating the delays of data preparation.
The newly released connectors open up capabilities for Bedrock Data / Fusion customers using CRM software such as Salesforce and Microsoft Dynamics and marketing automation software such as HubSpot and Marketo.
Fusion is one of a handful of software offerings selected by HubSpot to be included in its Apps for Agency Services Program, featuring complimentary software for the HubSpot partner ecosystem to provide value-add services for customers.
On the Marketo side, Fusion has been featured at multiple Marketo user group events including Boston Marketo User Group meetups and webinar series.
Marketing professionals have a critical need to access data from multiple systems in order to get a complete picture of customer engagement, noted Paul Green, co-leader of the Boston Marketo User Group (BMUG) and director, Marketing Technologies, at Extreme Networks. The ability for organizations to automate consolidation of these disparate data sources—which is often a manual process today— should offer a competitive advantage, he added.
Fusion is compatible with many different business intelligence and reporting tools, and Bedrock Data has recently joined partner programs with several of these companies including Looker.
Barstow will be showcasing Fusion at a product keynote at DBTA’s Data Summit in Boston on Wednesday, May 23, at 9:45 a.m., while Zak Pines, VP, Marketing will be sharing perspective on 360-Degree View of the Customer as part of session on the “Competing on Analytics” track that is taking place on Tuesday, May 22, at 12:00 p.m.
A Fusion free trial is available for sign-up here www.bedrockdata.com/fusion/landing.