Amplitude, Inc., a leading digital analytics platform, is unveiling Amplitude Made Easy, a new, radically simple platform experience designed to make digital analytics easy for everyone. Spurred by the rampant difficulties of both beginning analytics journeys and deriving tangible value from them, Amplitude’s latest release offers a revamped user experience and new capabilities for better analytics.
Digital analytics has been too difficult for too long, according to Amplitude. Between inaccessibility due to required skill sets, setup complexity, and the intricacies of deriving value, many companies are struggling to tame the frenzy that digital analytics drives.
According to Abbie Kouzmanoff, senior director of product at Amplitude, “We were seeing that customers in the industry were really spending weeks or even months to get value [from their analytics] because they needed to actually think through all of the different events and interactions that they wanted to track, and they needed a team of engineers to actually go and instrument those events. And then when it comes to using the platform, they don't even just need to learn the tool itself, but they actually need to know what questions to ask and what to measure.”
As a response, Amplitude considered “how can we actually drastically reduce the time to get started, make it much easier to get value from the effort that you're actually putting in, and just increase that [overall] value at the end of the day?” continued Kouzmanoff.
This set the stage for Amplitude's new user experience and capabilities, designed to offer digital analytics as intuitive workflows that deliver powerful results, according to the company. Requiring only one line of code to access Amplitude's end-to-end platform with analytics, Session Replay, Customer Data Platform (CDP), and experimentation, enterprise teams benefit from easy, rapid implementation that rivals traditional engineering times to drive faster, better quality decision making.
"Technology shouldn't be hard to use. We've rebuilt our platform to make analytics easy," said Spenser Skates, co-founder and CEO of Amplitude. "This is the biggest reimagining of the future of digital analytics since we started the company 12 years ago. Radical simplicity is the key for everyone using data in the future."
To further increase accessibility, Amplitude now offers out-of-the-box web and product analytics, instantly surfacing real-time insights that help teams understand campaign performance, conversion, retention, feature engagement, and more—without having to build a dashboard or chart.
Another feature in this release is Autocapture, a feature that allows teams to automatically capture baseline metrics—such as clicks, page views, and other user interactions on your website or application—and populate them to a dashboard with minimal engineering. With Amplitude’s precision tracking, users can go further in-depth to understand interactions based on specific event information.
Ask Amplitude further increases accessibility by empowering teams to use plain English to interface with Amplitude data in real time, powered by generative AI (GenAI). Any question that a user might have to create a complex workflow to answer—such as, what’s my conversion rate from sign-up to adding to cart to purchase?—can be simplified with Ask Amplitude. This capability produces data visualizations and recommends next questions based on past context to deliver accurate, relevant answers to user queries.
With Template Gallery, teams can leverage a repository of templates built by leaders in product and growth communities instead of spending tedious hours creating a chart from scratch. Addressing a variety of common use cases such as retention, product-led growth (PLG), and campaign performance, Template Gallery fuels ease for digital analytics and engineering teams.
“We're trying to not just make it easier to get started, get data in, improve the experience of asking a question, but to also try to help companies understand the questions that they should be asking that they may not think to ask,” said Kouzmanoff. “One of the main things that we've heard from customers is [that] they just don't know what they should be asking and what questions will really drive growth. What we've tried to do with this launch is give people out-of-the-box content, best practices, [and] templates that point them to what are the questions that the best companies ask.”
Each of these features is now available today for all customers and included in Amplitude’s free Starter plan.
To learn more about Amplitude, please visit https://amplitude.com/.