Amplitude, a leading digital analytics platform, is unveiling a new iteration of Session Replay—the solution for visualizing enterprises’ digital analytics—that more deeply integrates into every workflow. Dubbed Session Replay Everywhere, this update ensures that Session Replay is seamlessly incorporated into analytics, A/B testing, surveys, and guides, accelerating insight to action.
Amplitude’s Session Replay solution reflects the importance of visualizing analytics, ultimately bridging “the gap between quantitative insights and qualitative understanding,” explained Carmen DeCouto, principal product marketing manager at Amplitude. “Session Replay isn't just another product; it’s a new way to understand the why behind the data.”
Increasing transparency regarding the “why” behind data—or the drop-offs in a funnel, churn rates, and conversion trends—enables enterprises to diagnose product issues, improve conversion, and cultivate better digital experiences, according to Amplitude.
Session Replay Everywhere doubles down on this idea, integrating deeper into enterprise workflows to further improve upon qualitative insights. By embedding replays directly within analytics, experiments, and surveys, users no longer have to deal with inefficient context switching. Instead, they benefit from replays existing when and where they matter most, accompanied by AI-powered summaries and recommendations.
“Session Replay Everywhere enhances visual analytics by bringing user experiences to life in real time, whether that's in an onboarding flow, running an experiment, engaging with a survey, and more,” explained DeCouto. “This feature enables teams to observe user behavior firsthand, identify usability issues, and make data-driven design decisions to optimize the user journey. With AI-powered insights, customers no longer have to sift through every replay; instead, they can surface what matters most.”
Additionally, Session Replay Everywhere merges the power of structured event data with real user experiences, forwarding a complete, holistic understanding of user behavior.
“Structured data provides quantitative metrics, while session replays offer qualitative insights that capture engagement your event instrumentation may miss,” DeCouto added.
With the release of Session Replay Everywhere, Amplitude emphasizes the following capabilities:
- Streamlined, transparent user onboarding by integrating replays directly within funnel charts, offering insights and AI-generated summaries based on user drop-off, trends, and sentiment, paired with recommendations for resolution
- Enhanced monetization with smarter experiments that highlight the “why” behind user drop-off during checkout within the funnel analysis, which makes determining what to test and improve simple
- Personalized experiences without blind spots or disparate tooling, centralizing results from enterprises’ personalization strategies—including the use of banners, guides, and surveys—within the Amplitude platform
Session Replay Everywhere is “truly closing the loop between quantitative data and qualitative insights. You don’t have to disrupt your workflow to find the right user replays in a different part of Amplitude or even a different tool. You can find the right user replays right when you need them and see what your quantitative data can’t tell you,” concluded DeCouto.
To learn more about Session Replay Everywhere, please visit https://amplitude.com/.