Sybase 365, a subsidiary of Sybase, Inc., has unveiled the 2012 edition of the Sybase Mobile Commerce Guide. This year's guide combines firsthand analysis of key developments that top the mobile commerce agenda with a global view of how mobile commerce is rapidly transforming the way consumers shop, pay, bank and remit money, redefining business opportunities along the way.
While the 2011 guide explored the transformation of commerce via the fourth screen - the mobile device- this year's guide covers successful deployments of mobile commerce services in practice, as well as advancements in the industry from new technologies to expanding markets and new opportunities.
Authored by partners and industry analysts and featuring insights from Sybase executives, the Sybase Mobile Commerce Guide 2012 offers strategies, expert advice and case studies from key players in the ecosystem who have successfully deployed mobile commerce services around the world, specifically designed for financial institutions, mobile operators, and enterprises.
"Mobile commerce is reaching a major inflection point," says John Sims, president, Sybase 365. "The developing world has quickly embraced mobile commerce based on a need to access financial services, and the developed world is catching up as regulators start to reform existing banking and transaction rules. Our guide captures practical, real-world depictions of mCommerce in action, which showcases the rapidly growing evolution of commerce within a robust and innovative mobile ecosystem." .
Download the Sybase Mobile Commerce Guide at www.sybase.com/mobilecommerceguide.