Dirk Rossmann GmbH is Germany’s second largest drugstore chain. Without timely access to sales data, managers at Rossmann drugstores were unable to plan effectively to keep their product range in line with consumer demands, which could lead to lost business. To ensure rapid response even during peak times, Rossmann migrated its data warehouse reporting solution to Linux running on IBM Power Systems, utilizing the Capacity on Demand offering. As a result, Rossmann’s managers now make purchasing decisions based on up-to-date retail figures, ensuring product ranges match consumer preferences and maximizing sales revenues.
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