Product Spotlight: Rubrik

Bipul Sinha, CEO and Co-Founder Rubrik

Enterprise IT today is starkly different from enterprise IT of yesterday. The modern IT organization looks to innovate quickly to align with critical business objectives and drive growth. To do so, IT is transitioning to a software-defined data center, moving to the public cloud, and accelerating automation with infrastructure-as-code. However, they are still spending too much time and money just trying to keep the lights on.

Legacy backup and recovery infrastructure—with its complex, multi-tiered architecture—cannot support forward looking initiatives. It is time-consuming to manage, stubborn to scale, and expensive to maintain. On top of that, introducing a new cloud provider or application is a massive headache, if possible at all. IT organizations need a solution that eliminates these legacy bottlenecks with easy-to-use software built to run anywhere, freeing up time for more strategic projects.

As enterprises face explosive data growth and embrace the cloud, data management is increasingly critical for driving operational efficiencies and innovation. To meet today’s demands and prepare for the future, Rubrik delivers a software platform for complete enterprise data management across the data center and the cloud. It has been designed from the ground-up to simplify and automate core backup and recovery capabilities while also enabling API-first automation, cloud mobility, and defense against cyber-attacks and data breaches.

Rubrik delivers a radically new approach to protecting applications, operating systems, databases, hypervisors, clouds, and SaaS applications. Rubrik provides the foundation necessary to simplify backup and recovery, reclaim valuable time for business-critical projects, and transform IT organizations into business enablers.