Trained as a Software Engineer in Saarbrücken (Germany), Oxford and Edinburgh, Hans-Josef Jeanrond has over 15 years experience in research and software development and more than 20 years in marketing and communication. In 1998, he created Jeanrond CMC specializes in marketing consulting and communications for the IT industry. From 1992 to 1998 he was Director of Marketing and Communication of SAP France. In the 1980s he worked in Munich in software development.