Paul Sonderegger is Oracle’s Senior Data Strategist and lead the company’s work on Data Capital. Paul helps executives understand the effects of data capital on competitive strategy. He also works with Oracle’s big data product teams in setting future product direction. Paul speaks frequently on the rise of data capital, and is a contributing author at Forbes.com. Prior to joining Oracle, Paul was Chief Strategist at Endeca, a discovery analytics company. Before Endeca, Paul was Principal Analyst at Forrester Research, specializing in user experience design. Paul has a Bachelor of Arts degree from Wake Forest University.