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Neil McGovern

Neil McGovern is vice president of marketing of SAP (www.sap.com). SAP is a market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Its machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP's end-to-end suite of applications and services enables customers to operate profitably, adapt continuously, and make a difference.

Articles by Neil McGovern

Now more than ever, a strong data strategy is essential to every enterprise's success. As many leaders have realized, a large part of this responsibility requires them to implement new strategies that empower citizen and specialist users with self-service capabilities. To make this possible and accelerate digital transformation, enterprises need to adopt a modern data platform and approach.

Posted November 04, 2020

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