Lawrence Schwartz
Lawrence Schwartz is Attunity’s Vice President of Marketing. In this role, Schwartz is responsible for driving demand generation, brand awareness and sales enablement for the company. Formerly, he was Vice President of Marketing for Tokutek, a leader in high-performance database technology. Prior to that, he held senior marketing and product management positions at E Ink Corporation, and EMC in the Symmetrix division.
Articles by Lawrence Schwartz
Many data integration use cases only require simple transformations—and others don't require any transformations at all. For these scenarios, traditional ETL tools are overly complicated and can't deliver data updates as rapidly as business users need. The priority isn't on the T, but rather on the L—expediting data delivery—so users have fresh, accurate data to make business decisions.
Posted August 19, 2014