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Laura Kaufmann

Laura Kaufmann is a marketing data analyst with Klunk & Millan Advertising. Reach her at Laura@klunkmillan.com.

Articles by Laura Kaufmann

Geographic Information Systems (GIS) technology allows users to engage with large, relational datasets in a map format. GIS adds another dimension of understanding to traditional databases through its emphasis on location. This technology significantly enhances business intelligence in three key ways.

Posted March 05, 2015

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