All of the hype and high hopes around AI in recent years has focused on compelling use cases—from creating new medicines to taking over customer service. However, all AI efforts will be nonstarters without well-governed, well-sourced data. That is the leading challenge for enterprises going forward in the competitive economy of 2025.
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Organizations today rely heavily on data to inform their decision-making processes at every level. However, the increasing complexity of data ecosystems poses a challenge: The data we rely on may not always tell the whole truth.
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When it comes to areas of importance for operating businesses in the technology field, you'd be hard-pressed to find an area more important than the digital marketing team. I say that because the digital marketing team is constantly tasked with answering some of the most difficult questions, often without access to accurate and trustworthy data.
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The World Economic Forum has made a bold statement: We are in the midst of the Fourth Industrial Revolution, and this revolution is more challenging than any before it. What makes it so difficult? This new era is defined by technologies we can't see, touch, or fully understand. From AI to big data and augmented reality, these innovations are transforming every aspect of our lives at a pace that many believe humanity simply can't keep up with.
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