Big data is continuing to proliferate at organizations, this time spurred by AI and machine learning within enterprise software tools, followed by advancements in software for managing unstructured data, and the substantial increase in data volume. To help make the process of identifying useful products and services easier, each year, DBTA presents a list of Trend-Setting Products, highlighting a commitment to innovation and to provide organizations with tools to address changing market requirements.
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Throughout 2024, data managers and professionals were at the locus of the new waves of innovation driven by AI and analytics—and the activity was frenetic and intense. As the year 2025 progresses, this intense and frenetic activity will only continue. Cloud services, AI, AI agents, and cybersecurity are top areas of interest that industry leaders are watching. The following are several prominent trends mentioned that are shaping data management.
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Cybersecurity continues to be top of mind for organizations everywhere as 2025 begins. In 2024 alone, hackers attacked hospitals and other health care organizations, telecom giants, supply chains, and more. Even government entities haven't been spared in these attacks. Here, security experts share their predictions for incoming threats in 2025.
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In 2025, preventing risks from both cybercriminals and AI use will be top mandates for most CIOs. Ransomware, in particular, continues to vex enterprises, and unstructured data is a vast, largely unprotected asset. AI solutions have moved from experimental to mainstream, with all the major tech companies and cloud providers making significant investments in building turnkey generative (GenAI) and AI solutions for enterprise customers.
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